Porters 5 Forces

Porters 5 Forces

Porters Five Forces of Competitive Position Analysis defines competition in a given industry based on five parameters, or forces: the power of suppliers and consumer/buyers, respectively, to force prices up or down; existing competition; product substitution risk; and entry barriers. Applying Porter’s Five Forces enables companies to craft strategies considering existing and potential future competitive forces in order to optimise profits against a given economic, political and regulatory backdrop.

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