The purpose of the corporation

The purpose of the corporation

The idea that a business's only objective is to make money is now behind us. Success in business from now on is defined as making money while improving lives and the planet. In this video, Sir Ronald delves deeper into the role of the corporation in ensuring this change.
Overview

The idea that a businesses only objective is making money is now behind us. Success in business from now on is defined as making money while improving lives and the planet. In this video, we delve deeper into the role of the corporation in ensuring this change.

Key learning objectives:

  • Explain how the role of companies will have to change to embrace impact

  • Give real world examples of how companies are better delivering impact

  • Answer why companies will have to provide better transparency through accounting

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