The FEAST Framework I
In the third video to this series, Christian introduces the FEAST framework, identifying the components behind it, and how they can be used to influence behaviour.
Overview
To deploy Behavioural Science (BeSci) effectively, we need to understand the drivers of human behaviour. These are varied and complex, but often highly predictable. By using a simple framework, based around the word FEAST, we can understand what the key drivers are, and how we can influence them.
Key learning objectives:
Learn about the Behavioural Insights Team
Understand how to deploy the components of FEAST, a 5-part Behavioural Framework
Learn the individual concepts behind FEAST & how they can be used to influence behaviour
Summary
Expert
Christian Hunt
Christian is the founder of Human Risk, a Behavioural Science led Consulting and Training Firm. Previously, Christian was Managing Director at UBS, and Head of Behavioural Science (BeSci), within the Bank’s Risk function. Prior to joining UBS, he was Chief Operating Officer at the UK’s Prudential Regulation Authority.
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