Introduction to Bias Effects

Introduction to Bias Effects

Conduct regulators are interested in why you behave the way you do. How your brain makes decisions largely dictates how you behave. As a result, it is beneficial to be aware of when we make decisions based on biases rather than rational judgements. In this video, Roger outlines some of the biases that impact decisions, namely: loss aversion, present bias, affect, overconfidence, projection and selective attention.
Overview

Conduct regulators are interested in why we behave the way we do. A big part of this is how the brain makes decisions, which is based on biases rather than fully rational judgements.

Key learning objectives:

  • Why do we have biases?

  • What is hard thinking and how does the brain deal with it?

  • Explain the six key biases

  • Why are regulators interested in biases?

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Summary
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