Assessing Culture and Behaviours

Assessing Culture and Behaviours

In the world of complex systems, simplistic measures can be worse than being a waste of time. In the third video of his series on “Culture Change in Practice”, Roger explains what should we be trying to measure in the context of behavioural science and why is measurement so difficult. He further highlights how measurement helps us to understand and control our environment and some of the pitfalls associated with it.      

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