Culture Tests (2/2)

Culture Tests (2/2)

In order to understand how a firm’s purpose drives its culture, you need to understand how a company describes, to itself and others, the essential purpose of the firm, its products and its services, and so its reason for existing. In this video, Roger talks about generating and articulating the essential purpose of the firm.

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Culture Tests (1/2)

Culture Tests (1/2)

Roger Miles12:38