Defining the Firm's Purpose for Culture

Defining the Firm's Purpose for Culture

In order to understand how a firm’s purpose drives its culture, you need to understand how a company describes, to itself and others, the essential purpose of the firm, its products and its services, and so its reason for existing. In this video, Roger talks about generating and articulating the essential purpose of the firm.
Overview

To understand how a firm’s purpose drives its culture, you need to understand how a company describes, to itself and others, the essential purpose of the firm, its products and its services, and so its reason for existing.

Key learning objectives:

  • What are some challenging and inspiring statements of purpose?

  • What purpose does the conduct regulator want to see?

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