Embracing CPD to Tackle Employee Retention

Embracing CPD to Tackle Employee Retention

Amanda Rosewarne

CEO & Co-founder: CPD Standards Office

In this video, Amanda explores how you can advance in your career through proactive professional development.

In this video, Amanda explores how you can advance in your career through proactive professional development.

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Embracing CPD to Tackle Employee Retention

11 mins 27 secs

Overview

Continuing Professional Development (CPD) transcends traditional education by emphasizing lifelong learning and adaptation. It involves proactive pursuit of knowledge, driven by personal and professional goals. CPD benefits both individuals and organizations; individuals gain career security, human skills, and personal growth, while employers secure competent, adaptable teams. Studies show CPD boosts job satisfaction, confidence, and opportunities for advancement. Moreover, CPD's fusion with neuroscience enriches learning practices and promotes reflective professional development.

Key learning objectives:

  • Identify the key ways to address the retention issue

  • Outline the benefits of CPD

  • Understand the workforce evolution

  • Identify the strategic CPD approaches

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Summary
What is Continuing Professional Development (CPD) and why does it matter?

Continuing Professional Development (CPD) refers to the ongoing process of proactively and voluntarily pursuing knowledge and skills throughout one's career to adapt to changing needs and developments in their field. It involves continuous learning and growth rather than being limited to formal education periods. CPD matters because it ensures that individuals remain competent, adaptable, and up-to-date in their professions. It benefits both the individual and the industry by enhancing job satisfaction, self-esteem, and career opportunities. Employers and professional bodies view CPD as a way to maintain a competent workforce, assure the public of up-to-date professional standards, and verify the competence of professionals. CPD also fosters personal growth, ethical practice, and the development of core skills. Additionally, the integration of neuroscience into CPD practices offers new avenues for more effective learning and reflective professional development.

What are the primary skills that the World Economic Forum has identified as crucial for most roles in 2025?

  • Analytical thinking and innovations
  • Active learning and learning strategies
  • Critical thinking and analysis
  • Complex problem solving
  • Self-management

How does the social and biological nature of human beings influence the process of continuous learning?

The social and biological aspects of human nature significantly impact the process of continuous learning. As social beings, humans have evolved to learn and adapt throughout their history. Darwin's principle of "survival of the fittest" aligns with the idea that adaptation through ongoing learning is essential for a species' survival. Human learning is inherently a social experience, rooted in exchanging ideas, critiquing, exploring, and forming new concepts. Considering our sociological and biological background, it's important to recognize that our learning isn't initiated in a vacuum. We bring prior educational experiences, family influences, and personal and professional insights to the table. Despite differences, disagreements, and preconceptions, the process of continuous learning taps into our existing reservoir of knowledge and emotions.

How can individuals practically apply the understanding of continual learning to their professional development?

Individuals can practically apply continual learning by aligning their performance objectives with CPD efforts, addressing societal discussions as potential risks, exploring transformative technologies, and focusing on enhancing crucial human skills through proactive collaboration and sharing of knowledge.

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Amanda Rosewarne

Amanda Rosewarne

Amanda Rosewarne, CEO and co-founder of the CPD Standards Office, is a leading CPD accreditation service founded in 2012 through university research. With a background in industrial psychology, she has continued their research work over the past decade, making her an expert in CPD and lifelong learning.

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