What is Greenwashing?

What is Greenwashing?

Keith Mullin

35 years: Capital markets editorial

In the first video of this series, Keith begins by introducing Greenwashing and some examples of how some companies could potentially be seen as greenwashing. He also talks about some of the regulatory moves around data disclosure that investors and other stakeholders are calling for.    

In the first video of this series, Keith begins by introducing Greenwashing and some examples of how some companies could potentially be seen as greenwashing. He also talks about some of the regulatory moves around data disclosure that investors and other stakeholders are calling for.    

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What is Greenwashing?

10 mins 39 secs

Overview

Greenwashing is making knowingly false claims about the ESG qualities of a product, project, service or business with the intent to mislead. There are many ways companies can engage in greenwashing. It can and does result from cynical behaviour by companies but it can also result from a lack of robust data, while perceiving it can depend on one’s perspective.

Key learning objectives:

  • Understand how companies greenwash

  • Identify the ways to stop greenwashing

  • Outline the concept of Greenwashing

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Summary
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