Greenwashing and Impact Washing Jargon Buster

Greenwashing and Impact Washing Jargon Buster

The car company that fudges their emissions, the fast fashion brand that inflates their eco credentials - it seems like everyone we see is misrepresenting their green commitments. In this video, Hannah explores exactly what greenwashing and impact washing is.
Overview

Hannah Duncan explores two terms (greenwashing and impact washing) used to describe companies that inflate their green credentials with examples, and shows us how this can happen.

Key learning objectives:

  • Identify what greenwashing is

  • Understand what impact washing is

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Summary
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Expert
Hannah Duncan

Hannah Duncan

Hannah is a passionate and experienced copywriter, with a flair for all things finance. Hannah worked as the Senior Content Manager at Invest Click & Invest, before becoming a contributing writer for Hargreaves Landsdown and Fintech Finance where she wrote blogs, white papers and web copy for businesses - as well as articles for magazines and newspapers. Hannah now is the content writer & founder of Hannah Duncan Investment Content.

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