Introduction to High Impact Presentations

Introduction to High Impact Presentations

Emma Zangs

10 years: Communications coach

In the first video of her two-part series, expert communication coach Emma Zangs outlines four simple steps for preparing for a presentation or speech. The video focuses on the preparation stages before delivery.

In the first video of her two-part series, expert communication coach Emma Zangs outlines four simple steps for preparing for a presentation or speech. The video focuses on the preparation stages before delivery.

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Introduction to High Impact Presentations

2 mins 42 secs

Key learning objectives:

  • Understand how to set a clear intention for your presentation

  • Identify the type of content that will suit your audience

  • Understand why content must be relatable to be impactful

Overview:

You likely already know that preparation is key to delivering an effective presentation. However, you might not know what steps to take in your preparation process. Emma introduces a four-step process of setting an intention, finding your voice before writing, crafting content that interests you and making the content relatable.

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Summary
How can you set a clear intention for your presentation?

Setting a clear intention is crucial for guiding the creation of your video. Start by asking yourself what is relevant for your audience. Consider what they want to know and why. This intention acts as a guiding thread throughout the process. For example, you might set an intention to share how banks interact with customers. If you find yourself going off track at any point, revisiting this intention can help you stay focused and aligned with your audience's needs.

Why is finding your voice important before writing your script?

Finding your voice is essential because we generally speak differently than we write. It can be counterintuitive, but instead of sitting down to write, stand up and speak out loud to see what comes naturally. Record yourself or jot down your thoughts. Practising out loud helps you become familiar with your words, ensuring that when you start recording your video, it will flow and feel natural. This approach helps build your presence and confidence, making your delivery more engaging and less awkward.

How does your energy affect your audience?

Your energy is contagious, impacting how your audience perceives your content. If you appear bored, your audience will likely feel the same. Similarly, if you seem doubtful, the audience may distrust your message. Therefore, it is important to craft content that you find interesting and are comfortable with. This comfort and confidence will naturally engage your audience, making your presentation more effective and enjoyable for everyone involved.

Why should content be relatable to be impactful?

Relatable content is impactful because it leverages your expertise and uses real examples from your experience. This approach helps the audience clearly grasp your message. Real cases often lead to more animated delivery, with varied tones and expressions, avoiding monotony. Visual aids like charts, diagrams, and tables can further clarify your points, making the content easier to understand. Always test your message on someone unfamiliar with the subject to ensure clarity and effectiveness. If they can repeat what you said, you'll know they understood and retained the information.

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Emma Zangs

Emma Zangs

Emma Zangs is a choreographer and communication coach based between London and Norfolk. She works with growing and established businesses, from GoCardless to Google. Emma lectures at Cass Business School, Cambridge Judge Business School and UCL's Entrepreneurship MSc.

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