What is Emotional Banking?

What is Emotional Banking?

Emotional Banking™ is the concept around the fact that banks ought to think of the consumers’ feelings about their money. In this video, Duena discusses Emotional Banking as a change program used to transform banking culture in a way that will see them deeply invested in becoming a brand that will be able to understand the feelings of its consumers.
Overview

It is the concept around the fact that banks ought to think of the consumers' feelings about their money. At the same time, it examines how the business should offer an experience, not a suite of products.

Key learning objectives:

  • Define Emotional Banking

  • Explain the difference between a product and a service

  • Identify examples of good and bad money moments

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Summary
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Expert
Duena Blomstrom

Duena Blomstrom

Duena is a keynote speaker and the CEO and Co-Founder of PeopleNotTech. She has distilled 20 years of knowledge from working in technology into her book “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”. Duena co-founded PeopleNotTech in 2018 to increase Psychological Safety and Emotional Intelligence.

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