The Rising Tide against Greenwashing
In this two-part video, Roger explores the concept of "greenwashing." First, what does it mean, and where does this idea belong in the current landscape of expectations around what constitutes good business practices and environmentally friendly operations.
Overview
The current landscape of expectations around environmentally and socially acceptable practice are now extremely high. Businesses are highly exposed if they fail to meet the standards expected of them by their stakeholders. Mistakes are often made when the company ‘story’ of their good intentions jumps ahead of their actions.
Key learning objectives:
Understand and define the term ‘greenwashing’
Recognise environmentally friendly operations and good business practice
Identify the mistakes businesses make in relation to greenwashing
Summary
Expert
Roger Miles
Roger researches behavioural risks in organisations, and advises senior leaders on how best to communicate risk and conduct matters. Previously, Roger ran risk communication programmes for professional bodies and the British Government. He now runs industry-level Academies for Conduct and Culture, and produces workshops with financial firms.
