What is Creativity?

What is Creativity?

Christian Hunt

25 years: Behavioural science & compliance

In this video, Christian explores what creativity is, why it matters, and what can happen when we deploy it effectively.

In this video, Christian explores what creativity is, why it matters, and what can happen when we deploy it effectively.

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What is Creativity?

10 mins 22 secs

Overview

Creativity is the process of generating novel ideas and solutions through imaginative thinking and breaking traditional patterns. It's not limited to artistry but extends to diverse fields, encouraging innovation, problem-solving, and fresh perspectives. Embracing creativity requires the courage to challenge norms, leading to unique insights and a competitive edge. Ultimately, creativity drives progress and empowers individuals and society to adapt and thrive.

Key learning objectives:

  • Define creativity

  • Understand the importance of creativity

  • Understand alternative uses test and its role in promoting creativity

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Summary
What is creativity?

Creativity involves using imagination and original ideas to generate novel concepts. It's about making connections between seemingly unrelated ideas to create something new, as defined by John Cleese. While often associated with Creative Industries, creativity is relevant to various roles, aiding in problem-solving and idea generation. It also includes the courage to take risks and see the world differently, as highlighted by artist James Victore. Creativity is comparable to a childhood superpower, enabling unique thinking and innovative solutions to challenges.

Why does creativity matter?

Creativity matters because it drives innovative problem-solving, preventing us from getting stuck in linear thinking. It has led to groundbreaking solutions for companies like Spotify and Apple's iPhone, demonstrating its power to challenge norms and generate fresh ideas. A creative mindset allows us to find smarter ways to address problems and embrace unconventional ideas. It's a tool that not only sets us apart but also provides a competitive edge in today's job market by offering unique perspectives and fresh approaches.

What is alternative uses test?

The Alternative Uses Test is an activity that encourages creative thinking by prompting participants to brainstorm various unconventional uses for a common object. This exercise breaks typical thought patterns and fosters divergent thinking, enhancing one's creative abilities.







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Christian Hunt

Christian Hunt

Christian is the founder of Human Risk, a Behavioural Science led Consulting and Training Firm. Previously, Christian was Managing Director at UBS, and Head of Behavioural Science (BeSci), within the Bank’s Risk function. Prior to joining UBS, he was Chief Operating Officer at the UK’s Prudential Regulation Authority.

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